How can I spot a deepfake video or fake giveaway?

Video used to feel like proof. Not any more - AI "deepfakes" can copy a real person's face and voice convincingly, so a celebrity or public figure can appear to say something they never said. A common version is a famous face promising a giveaway or an investment: "just tap the link and sign up". You do not need to spot every fake perfectly. You need one habit - check before you act.

Why you cannot trust your eyes alone

  • A realistic video is no longer proof that someone actually said something.
  • The offer is the real tell: too good to be true, and pushing you to hurry, click, or pay.
  • Some fakes have small giveaways - odd blinking, lips slightly out of sync, strange lighting or edges - but the technology keeps improving, so do not rely on spotting them.

How to check

  • Pause. Do not tap the link or share it straight away.
  • Go to the source. Check the person or company's official website and verified accounts. A genuine giveaway this big would be everywhere official, not only in one video in your feed.
  • Search the claim in reputable news.
  • If it pushes urgency, or asks for payment or personal details, treat it as fake.

If you only do one thing

Never act on a surprising video by using the link inside it. Open a fresh browser, find the official source yourself, and see if the claim holds up.

Related: How can I tell if a story online is true?

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General information, correct when last reviewed. Platforms and threats change - always confirm critical steps on the official source. Product names are used only to describe their features; Monkleton Labs is not affiliated with, or endorsed by, them. No ads, no affiliate links.